Four things you need to realize before you start marketing to seniors (articles.abilogic.com)
Generational marketing is the next best thing as companies use it
to target home care and customized home care services to target this aging
population. But often one of the mistakes that most of these companies make is
by targeting the guardians rather than the recipients themselves. While you can
always purchase verified seniority list,
senior leads
from reputable third-party vendors but when you commit
mistakes by marketing your products and services to the guardians’ than the
recipients themselves, you are committing a cardinal sin as far as marketing
goes.